this strengthening shampoo gently cleanses, repairs, and thickens fragile hair. formulated with rice water to strengthen and repair, izumi tonic shampoo leaves hair 30x stronger* and reduces split ends by up to 91%*. this shampoo provides a deep yet gentle cleanse while strengthening and adding nourishment to hair. it features a lightweight formula that cleanses and thickens without stripping hair of its hydration.
inspired by a japanese haircare tradition, the izumi tonic range is formulated with rice water, known to restore damage, prevent future breakage, and reveal healthier & smoother hair. we source our rice water from hyogo, japan in an eco-friendly manner.
- increases hair diameter
- leaves hair 30x stronger*
- thickens hair
- reduces split ends up to 91%*
- softens & smooths
- adds shine
*system of shampoo, treatment & serum vs. non-conditioning shampoo