this multi-benefit purple hair serum both neutralizes brassiness and helps protect hair from heat. infused with japanese high-tech cool pigments and white peony extract, the serum uses a unique technology that delivers a gliding effect onto wet hair to provide instant radiance and shine, neutralization, smoothing, and heat protection.
- neutralizes brassy & yellow tones
- helps protect hair from heat tools (up to 450°f heat protection)
- replenishes hair
- blonde hair is instantly more radiant
- blonde hair is instantly shinier
after washing hair with yūbi blonde shampoo & conditioner or hair mask, apply 1-2 pumps to clean, damp lengths. use with gloves or wash hands immediately after use. proceed to blow dry. do not rinse. can also be used as a targeted application.
your yūbi blonde hair routine
daily care - nourish & hydrate to maintain color.
use glow revealing shampoo + nourishing conditioner
weekly care - boost neutralization & prevent brassiness
use anti-brass purple shampoo + anti-brass purple hair mask + anti-brass purple heat protecting hair serum
japanese white peony
known as a symbol of purity & japanese traditional beauty. used for its moisturizing, soothing, and antioxidant benefits.
japanese high-tech cool pigment
an exclusive japanese-crafted purple pigment with mega-loaded technology to incorporate more pigments with each deposit. it produces an ultra-fine shape for the most vibrant & long-lasting colors.
full ingredient list
sparkling ginger & fresh tea top notes infused with a floral heart of jasmine and white peony balanced by a white musk base that is both sensual and feminine.